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Mitch  Wood

Mitch Wood

President

Mitch oversees the service teams in Houston and Milwaukee who support independent and aligned advisors. He balances the dynamics of an integrated platform for registered representatives of LPL who are also Investment Advisors of Intrua and LPL. 

Mitch is focused on revamping the advisor experience at Intrua to mirror the strengths present on the Larson side, so that collectively, our advisory teams can focus on what they do best. He has a passion for helping advisors systematize their operations to minimize tedious work. His approach to constructing quality, approachable content and quality repeatable systems has been utilized by many firms to construct more effective client messaging and operations.

A woodstove enthusiast, Mitch lives in the Minneapolis area with his wife Katrina, their four headstrong children, and three cats.